ER
About
Built by researchers, strategists, and experience designers, Erevna is driven by one belief: insight is only as powerful as the experience that captures it.
Who Are We?
Built on multi-agentic AI systems, Erevna Games is a research-tech company transforming how brands uncover customer insight through the power of play. We combine psychometrics, cognitive neuroscience, and game design with real-time purchase data to understand how people think, feel, and decide at the moment of truth.
Our Research Philosophy
We design research for humans, not just datasets. Research should happen where decisions happen, in live and in-context settings. Our gamified methodology is intentionally immersive, so participation feels natural and insight quality stays high.
Our Innovation in Action
Our platform uses purpose-built gamified research, modular infrastructure, and always-on in-context deployment. The result is faster experimentation, flexible execution, and insight that reflects what people actually do and feel in real situations.
Core Team
Our founding and leadership team blends research, technology, cognitive science, design, and execution to build faster, deeper market insight.
Founder & Executive Chairman
Guides Erevna’s long-term vision, strategic direction, and organizational growth, with a focus on advancing the company’s role in transforming research into measurable market impact.
Chief Technical Officer
Leads Erevna’s technology strategy, platform development, and technical innovation, ensuring the company’s systems remain scalable, reliable, and aligned with evolving research needs.
Chief of Game Design
Shapes Erevna’s interactive research experiences by combining game mechanics, participant engagement, and experience design to make research more intuitive and effective.
Lead Scientist: AI & Blockchain Research
Drives advanced research across artificial intelligence, blockchain, and emerging technologies to strengthen platform intelligence, data capabilities, and future innovation.
Senior Project Manager
Leads project development, implementation, and cross-functional execution to deliver Erevna's technology platforms and research programs on time with quality and efficiency.
Business Manager
Supports Erevna’s business operations, strategic initiatives, and cross-functional coordination, helping translate company priorities into organized execution across research, development, and growth efforts.
Database Designer and Programmer
Supports Erevna’s data management, analytics, and research infrastructure, helping transform complex information into reliable insights and data-driven solutions that strengthen research and decision-making.
Why Erevna?
At Erevna Games, we go beyond what customers buy by capturing real-time thought, emotion, and intent as it happens. Our gamified research helps teams move faster, think deeper, and win smarter.
Our Impact
Practical, high-impact research capabilities built to deliver faster decisions and deeper confidence.
In-Store Research
Activate insight right at the shelf. We deploy interactive games on kiosks and tablets inside retail environments, capturing real-time shopper behavior, preferences, and brand responses.
Customer Profiling
Go beyond demographics and behavior. Our data reveals what customers value, feel, and believe to build richer personas, sharper segmentation, and stronger emotional connections.
Campaign Testing
Know what works, instantly. Deploy gamified studies built for rapid market research while gathering real-time insight on creative, messaging, and brand direction.
Research Strategy
From study design to analysis and reporting, Erevna's research team works as your insight partner, translating real-world raw data into business-ready strategy.
Cognition
Emotion
Intent
Behavior
Research Framework
Erevna captures how people think, feel, and decide in the moment, combining attitudinal drivers with behavioral data to reveal not just what customers buy, but why.
Understand what customers believe. We capture emotions, preferences, perceptions, and motivations as they experience your brand in the moment.
Reveals how people feel about your brand, message, or product
Track what customers do. See how shoppers engage in real-world environments, from clicks to kiosk taps.
Surfaces the actions that drive purchase decisions
Explore the why behind decisions through open-ended, in-context responses and gamified storytelling prompts.
Uncovers deeper meaning, ideas, and unmet needs
Measure what matters at scale with structured, high-volume data on preferences, patterns, and performance.
Built for dashboards, trend analysis, and confident decisions
Insights
Transform your business with expert market insights, data-driven strategies, and innovative research solutions wherever you are.
Insight is not a byproduct of research; it is the product.
At Erevna Games, we do not just collect responses. We design research experiences that uncover how people truly think, feel, and decide in real time, creating insight that is immediate, human, and actionable.
Know why people choose, not just what they choose.
Attitudinal data reveals the values, perceptions, and emotional triggers behind customer behavior, helping brands position with precision and purpose.
Game research grounded in cognitive science and behavioral theory.
Each experience is intentionally structured to reveal intent, emotion, and choice in context. We design around natural decision-making and capture attitudes and actions together for a complete profile.
Speed that does not sacrifice depth.
Consumer behavior moves fast. We capture signals as decisions happen, so teams can adapt strategy in the moment with high-integrity insight rooted in the present, not hindsight.